" Eco-fashion may have fielded its share of praise and brickbats, but even concerned citizens of the world have trouble teasing out the meaning of the term, let alone its relevance on an increasingly hot, flat, and crowded planet. Leave it to Sass Brown, a full-time professor at the Fashion Institute of Technology in New York, to pierce through the semantic morass. Her book, Eco Fashion (2010, Laurence King), doesn’t just provide a roadmap to the multiple facets of ecological design, but it also follows the players who are charting this nascent but vital terrain. Above all, Brown’s tome is a historical record. “I feel that eco-fashion has reached a tipping point,” she tells Ecouterre, “where the best of the best are simply the best in the industry. And that needs to be recorded, celebrated, and communicated.”
Ogni stilista ha accettato di lavorare in linea con il progetto della NRDC, per trasformare le industrie tessili in un settore ecosostenibile. Sfruttando capi lussuosi e marchi di alta moda, il progetto ha influenzato l’intero mercato di abbigliamento: specificando sull’etichetta di capi di lusso che si tratta di un prodotto sostenibile, l’utenza potrà associare la sostenibilità al prestigio della marca così da rendere i “capi verdi” più richiesti e diffusi.
Foto: Sass Brown
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